We Count LA
Organizers, funders, and state officials knew the 2020 Census would require a herculean effort. With so much at stake, local advocacy groups and philanthropic leaders began planning early and ultimately coalesced under one county-wide campaign known as We Count LA (WCLA). With the California Community Foundation (CCF) at the helm, a broad coalition of community-based organizations (CBOs) leveraged their local knowledge and assets as trusted community messengers to reach the hardest-to-count (HTC) groups across the county.
With the desire to provide a living roadmap to this work, CCF partnered with Engage R+D and the USC Equity Research Institute (ERI) to document and support real-time learning. This report highlights key findings about WCLA’s approach to building capacity throughout LAC to educate and mobilize hard-to-count Angelenos to participate in the 2020 Census—and to building lasting capacity for the civic engagement of HTC populations around other issues.
